Both will make building AMD systems much easier and keeping AMD systems updated far more convenient.
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Some of the interesting things about this new processor is that it loses the pins, so it is far easier to insert than AMD’s former processors (Intel got rid of pins some time ago), and it improved the firmware update process for the chipset. The fight with Intel for mobile dominance will be more difficult because Intel doesn’t seem to care that much about desktop computing, so it’s unlikely to resource a desktop effort to a degree that would allow it to again close this competitive gap. It takes far longer to develop a mobile part, so the mobile version of this new architecture isn’t expected until 2023.
For now, it puts AMD, technically, in the top desktop space with respect to both capabilities. Ryzen 7000ĪMD’s Ryzen 7000 desktop processor is a performance and efficiency powerhouse. This is what Intel might have to do to end its underdog status in graphics.
AMD executed very well, and Intel stumbled.Īnother, perhaps more certain way is to pivot the market to you which was what Sun did with servers (before it decided to chase Microsoft and failed) and Apple did with smartphones. Granted, AMD’s inability to make the same pivot resulted in its refocus on PCs and servers which allowed it to catch up and begin to displace Intel, something AMD couldn’t have done had Intel remained focused on its core markets.Ĭompanies need to understand that chasing a larger and more entrenched competitor from behind typically requires two things: extremely strong execution and for that competitor to stumble.
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Instead of coming up with alternatives to the smartphone and fighting back against the claim that the PC was dead, it took its eye off of its core markets and instead tried to take Qualcomm’s market. Instead of defending its more secure, business-oriented Blackberry smartphone offering, Research In Motion (RIM) pivoted and ended up losing the market it had dominated. The second time was when Apple launched the iPhone. Instead of defending and advancing its mainframe dominance, IBM instead seemed to agree mainframes were dead and didn’t pivot to sustain a competitive position against companies like Dell and Sun Microsystems that were built around this new concept. The first time I witnessed this personally at IBM was when PCs and servers came out. The mistake I’m talking about this time is to pivot toward a disruptive technology that threatens your dominance rather than fighting it. If you’ve been an analyst as I have, it seems that companies, in a semi-regular cadence, repeat huge mistakes as if their primary goal was to go out of business. It redefines the word “awesome.” How AMD Caught Up to Intel Let’s talk about the competition between these two companies this week, and we’ll close with my favorite gaming laptop, the AMD-based Alienware m17 which I took to the AMD briefing in Austin. But Intel has a new product coming as well, so this battle is far from over. Last week, AMD launched its Ryzen 7000 “Zen 4” architecture which appears to outperform Intel’s best in both total performance and performance per watt. Now AMD has closed the performance gap between the two firms. Over the last decade, AMD improved its focused execution while Intel made a side trip to mobile technology which largely failed.
Up until about a decade ago, Intel maintained a relatively consistent technology lead over AMD and was able to keep that company from becoming a sustaining threat to its CPU dominance. This led to conflict between two companies that initially were pretty much tied at the hip on the underlying technology and market. I doubt Intel would have been satisfied either had positions been reversed, with under 20% of the resulting market. Apparently, no one told AMD because AMD wasn’t satisfied.
Intel needed AMD in the early days of the personal computer because IBM, and others, wouldn’t buy a technology that was single sourced.įrom Intel’s perspective, Intel should always be the predominant seller of the technology given it was the source.